Fertility treatment is increasingly expensive and inaccessible for many. NHS treatment in England is dictated by a postcode lottery and cuts to funding (together with inconsistent rules about access) mean that only 32% of the country's IVF cycles and 6% of IUI cycles are funded by the NHS. The rules are even harder to navigate for same-sex couples and single women, who are left with no choice but to go down the private clinic route. This can cost up to £1,600 for one round of IUI and over £5,000 for one round of IVF.

According to Chloë Mulholland, midwife from Do It Like A Mother there are pros and cons to the kit.

“Going through struggles with fertility can be one of the most stressful times in a person’s life," she explains. "Access to fertility treatment on the NHS can be a postcode lottery, with some areas offering far easier access to help than others, and the option of paying privately can be out of reach for many, leaving some people with little help at all."

Fertility treatment is infamously tough to access. While one in seven couples in the UK faces infertility challenges, it is estimated that less than five per cent of these can get treatment. Because of cuts to funding and stringent rules on who can be treated, just 35 per cent of IVF is funded by the NHS, and increasingly the field is dominated by expensive private clinics. For lesbian couples, who have to use fertility treatments to have children using donor sperm, the problem is even worse.